August is the month of the year where the city bursts into life with amazing colour, art, and talent. In the streets of Edinburgh there will be shows, acts, comedies, and much more, at the more important art festival of the world.
Marketing is a competitive space. You want to stand out from the crowd and get your message across as quickly as possible.
Fringe marketing is an effective way to do just that. It offers an opportunity to be creative and innovative with your marketing efforts, making them more memorable for the customer.
There are many fringe ideas you can use, such as stickers, posters, flag, banners and promotional items to promote your show.
Investing both time and money in your marketing campaign will help pay dividends at the Fringe. Make sure that your campaign has a clear message. Use the same fonts, style, images throughout your campaign as this will help audiences remember your show. Every show is unique and so is every marketing campaign - what works for one show might not be appropriate for another. This guide contains some suggestions on where you might want to target your marketing and what options are available.
Have a marketing budget
Plan your campaign before the Fringe begins. Decide on where your money will be spent, agree a flyering rota, get your artwork approved etc.
Be flexible during the Fringe. If you find something isn’t working have a Plan B.
Remember there are 4000+ shows at the Fringe. It can be hard to stand out from the crowd.
Consider what’s unique about your show and how to get that message across
The best way to let people know about your performance is using flyers and posters, showcasing them along the streets and handing them out. Programme printing will let people what is on throughout the day which can be booklets or folded leaflets. Promotional items like Fringe Keyrings, Fringe Hoodies and Tshirts, Fringe Hats, Fringe Tote Bags are some great ideas to promote your event and people will keep them for years to come.
We can offer you some great packages to advertise what you have to offer within your budget. If you can't find what you are looking for please contact us.
We can deliver your print on specific dates and split deliveries to make your life easier.