Grabbing potential customers attention can be difficult, but it takes a little extra something to keep it! Make sure your brand is turning heads with Wee Print's affordable advertising flyers and leaflets! Printed in full colour and designed by our professional graphic design team; to promote your business wherever it goes. These quality flyers are available in various useful sizes, easy to distribute, and perfect for gaining your brand some publicity! Not sure if your artwork is print ready? Have a quick look through our artwork guides for more info.
If you have ever bought print, or copier paper for your printing you would have noticed paper being described as 80gsm, 130gsm or 300gsm, but what does this really mean?
GSM is an abbreviation for Grams per Square Meter or in other words the weight, measured in grams of a one square meter sheet of paper. For example a one square meter sheet of 130gsm paper would weigh… 130 grams.
In practical terms, the higher the GSM, the heavier and therefore thicker the paper is going to be. The lighter paper uses less pulp and coating material to make it, so the paper is thinner and has a lower weight.
When buying print knowing the meaning of the paper weight can help ensure that you order the right weight paper for the type of print you are producing. For example knowing that a flyer is printed on 300gsm silk art, tells you the flyer is going to be printed on a thick board, or a leaflet on 130gsm is going to be on a thinner lighter paper.
Different types of paper can have very different thicknesses and feel of rigidity, even if they are the same weight. Uncoated paper for example is a much thicker and more rigid paper than a gloss coated art paper. This is because of the way the paper is made.
Uncoated paper is made purely from paper pulp with no coating. Paper pulp is much lighter than the material used to create a gloss finish, therefore much more pulp is used to create a square meter sheet of uncoated paper making it thicker and more rigid. Coated paper has a covering of a clay like substance applied to the surface of the paper. This coating is very heavy so paper manufactures use much less pulp and a thin layer of coating to make a sheet therefore it is thinner and flimsier than an equivalent uncoated sheet.
No one likes handing out flimsy business cards and the quality of a sales brochure is going to suffer if very light weight paper is used, so make sure you know the paper weight being used when you order your print – if you are not 100% sure always ask before ordering. Remember the thicker is it the more it will cost but it is a better quality product.
Please note: We offer a variety of paper gsm and types, if you can’t find the type you are looking for on our website please contact us for a price (e.g recycled paper)