Introduction:

Laura Kay London is a small business that provides a range of beauty services, including makeup and hair styling, to clients in and around London. In order to grow her business and attract new customers, Laura Kay needed to create high-quality marketing materials, including business cards, flyers, price lists, menus, and more. In this case study, we will explore how Laura Kay London worked with a graphic designer to create these materials and how they helped her business grow.

Objective:

The objective of this project was to create high-quality marketing materials that would help Laura Kay London attract new customers and grow her business. The materials needed to be eye-catching, professional, and consistent with Laura Kay's brand image.

Process:

Laura Kay London worked with a graphic designer to create a range of marketing materials, including business cards, flyers, price lists, menus, and more. The designer began by reviewing Laura Kay's existing brand image, including her logo, colour scheme, and overall style. From there, the designer developed a series of mockups for each marketing material, which Laura Kay reviewed and provided feedback on.

Once the designs were finalized, the designer worked with a printing company to produce high-quality printed versions of the marketing materials. Laura Kay was able to review and approve the final prints before they were produced in bulk.

Results:

The new marketing materials created for Laura Kay London have helped her business grow significantly. The business cards, which feature Laura Kay's logo and contact information, have been distributed to potential clients at networking events and have helped increase awareness of the business. The flyers, which feature high-quality photos of Laura Kay's makeup and hair styling work, have been distributed in local coffee shops and other public places, helping to attract new clients.

The price lists and menus, which feature consistent branding and high-quality design, have helped to present Laura Kay London as a professional and reliable business. Customers appreciate the attention to detail and are more likely to trust Laura Kay with their beauty needs.

Overall, the marketing materials have been a significant factor in the growth of Laura Kay London's business. By presenting a consistent and professional brand image, Laura Kay has been able to attract new clients and increase her visibility in the London beauty industry.

Conclusion:

In conclusion, creating high-quality marketing materials is essential for any small business looking to grow and attract new customers. By working with a graphic designer and a printing company, Laura Kay London was able to produce professional and consistent materials that have helped her business grow significantly. The business cards, flyers, price lists, menus, and more have all contributed to the success of Laura Kay London, and serve as an example of the importance of investing in high-quality marketing materials.