As a salon looking to gain new clients and expand, there are lots of different methods you can use to attract more customers. While many businesses increasingly use online strategies, there's still a lot to be said for relying on business printing services to get your brand name recognised. Here are five highly effective ways of using print to grow your salon business.

1. Business cards

They might seem a bit old school, but business cards are still a vital marketing tool to keep your name in the minds of customers and potential new clients. It's easy to order business cards online with a reputable design and print company, making them an affordable way to promote your brand. As well as including your contact details on a business card, use them in other creative ways, such as highlighting a product or service or posing a relevant question. Distribute the cards in your salon as well as at promotional events.

2. Invites

Customers like to feel special and valued, and there's no better way to create this feeling than by inviting them to a special event or providing them with a discount code voucher or other offer. An effective way to do this is by posting them an invitation or a postcard with details of the offer at your salon. Use design and printing experts that make your invite look professional, using quality paper and print. Choose colours such as gold and decorative font that give an exclusive vibe.

3. Promotional gifts

Promotional gifts such as printed calendars or branded notebooks help to keep your name in the minds of customers all year round. Calendar pages could include tasteful images related to the products or services provided at your salon, injecting colour and glamour into each picture. Look for a professional print and design company that specialises in high-quality, cheap calendar printing to make your marketing budget stretch further.

4. Loyalty cards

Once you've gone to the effort of gaining new customers, it's vital to keep them hooked on your brand. There are plenty of salons on the high street, so you need to do everything you can to prevent customers switching to your rivals. Introducing loyalty cards provides an incentive for customers to keep coming back to your salon, especially if you include discounts and offers redeemed after a number of visits made. Cards could be stamped after each visit as proof. Choose a quality print service so that loyalty cards are durable and don't easily rip or get torn.

5. Display posters and boards

Promoting your salon should heavily involve visual imagery, so make sure that you have some eye-catching display posters within the salon or in the windows, as well as promotional boards outside. Choose a design company that offers quality printing production so that your promotional materials stand the test of time, especially those located outside the shop door. Posters and boards could display beauty-related images, list the services you provide or promote a special offer. Make sure that the printing is easily visible for anyone walking by.

For quality design, printing and delivery services, Wee Print Ltd can help your salon business to grow. Get in touch for a range of custom printing services.