Loyalty cards are invaluable for any business, around three quarters of British consumers are signed up
to a loyalty card scheme.
The reason these are so successful is by rewarding the customer for shopping with your brand with a
loyalty programme, you increase the chances of them remaining loyal to your business – helping to drive
There are even more reasons why your business needs these, check out our top five reasons.
1. Long-term loyal customer relationship
The idea of having a loyalty card is to attract customers back to your business for repeat custom. Using
an freebies, discount or offer to forge a long lasting relationship.
For example buy 5 coffees get the 6th one free, after 9 purchases get the 10th free.
2. Surprise and delight customers
Many of the big brands use interactive apps or web purchase to custom make loyalty cards or offers
based on their purchases and interests.
Customers are more likely to use the scheme as it is actually something they have previously purchased
or have shown an interest in and needs that extra push to buy.
3. Creates an experience
Since the internet was born and online shopping consumers are now seeking instant rewards for their
loyalty – rather than the traditional long-term, build-up system.
Loyalty programmes that provide a reward closer to purchase – such as a signup bonus or instant
money off their next shop – can encourage them to return. This can set your business above the rest,
avoiding sign-up fees or membership costs.
4. Get customers working for your brand
Word of mouth is a powerful marketing tool, one customer can have a ripple effect and bring all their
friends and family to your business.
Schemes such as loyalty cards give your business an increased chance that members will go out and
spread the word to their family and friends about your business. More people will be talking about your
brand and using your loyalty scheme in the process.
5. Build a community
Your existing customers are like gold dust, they spend 67% more than new ones, you have built trust
and a relationship with them. This is not all based on your products but you as a person, if you a helpful
and friendly it goes a long way.
To boost sales some companies are teaming up to create joint-loyalty schemes h#that provide offer that
can be redeemed t both retailers. It is a fantastic way to create a community promoting both your
Once you have decided to introduce a loyalty card scheme to your business, start thinking about design.
We offer design and print on a wide range of papers, shapes and thicknesses.