If you're a solicitors firm looking to increase the effectiveness of your marketing campaigns, you might be unsure which route to take. Here are six approaches worth considering if you want to increase client awareness, build brand loyalty and improve your profit margins.

1. Focus on quality

Reputation is important for any business, but none more so than a legal firm who needs to instil a sense of trust and high-quality standards in their clients. As well as obvious ways to get this across, such as the choice of words and content you use, subtle hints such as the quality of the marketing materials you provide can go a long way to ensuring your business is regarded in high esteem. Analyse your marketing print materials and consider whether the look, feel and quality of the printing is up to the high standard you'd expect. If not, consult with printing experts to upgrade the quality of your marketing materials.

2. Market your expertise

As a solicitor, it's your expertise that makes you an authority and will impress others, so use this to your advantage when marketing your firm. Provide useful information and advice for clients on relevant topics that will be of interest to them. You could set up a blog online, or use business printing services to create newsletters that could be distributed to clients. If you opt to create online content, use a graphic design company that specialises in e-marketing, to ensure you create a consistent and professional approach in line with your other design and print materials.

3. Go social

While a legal company might prefer traditional ways to communicate with clients, such as through letters, you can up your game and reach out to wider audiences by going social. Having a presence on social media can make it easier and quicker for clients to contact you, so consider creating accounts on sites such as Facebook, WhatsApp or Twitter. Don't forget to include these details when designing and printing your business cards, brochures, stationery and other printed marketing materials.

4. Upgrade your logo

With many legal firms combining a mixture of online and offline marketing strategies, it might be a good time to rethink your logo. A logo that once worked well for offline printed materials only may not translate as well for online materials, so a rebranding might help to switch up your marketing efforts. Contact expert logo printing companies who can help design new logo ideas that will look effective across all marketing materials.

5. Client feedback

Listening to clients offers a great way for companies to improve their services, and legal firms are no exception. Increase the effectiveness of your marketing strategies by contacting clients, either online or through printed questionnaire leaflets or letters, to discover more about their opinions on your services.

6. Seek out your prospects

Know who your target audiences are and reach out to them by having a presence in their area. If your potential prospects work within a particular trade or field, or are a certain type of person, connect with them at events, trade shows and within networking groups to market your legal firm. If you do attend relevant events, contact expert exhibition stand designers to ensure your trade stand looks professional and creates the desired impact.

For a wide range of custom printing services to effectively market your legal firm, contact Wee Print today.