If you're looking to build the reputation of your law firm and increase your client base with new marketing campaigns, print marketing can be a lucrative and high-impact advertising strategy. Whether you want to tell local businesses about your services, promote new offers or services or build better relationships with previous clients, print marketing can be an effective solution. Read our top print marketing tips for attorneys to see how custom printing services can transform your current marketing efforts.

1. Keep in touch with previous clients

As you build your reputation as an attorney, it is important to stay in touch with previous clients and build those all-important long-term relationships. Coordinate your communications with a business stationery bundle, including compliment slips, A4 letterheads and business cards. Many successful law firms also send bulk personalised Christmas cards to clients during the festive period, with warm wishes and a unique and professional graphic design.

2. Choose a professional look

As an attorney, your print marketing materials should be as professional as you are, so that means sticking to a formal and classic design scheme. It's a good idea to hire an experienced graphic designer if you want to get a truly professional design. Make sure your business cards are standard UK business card dimensions, so easy to pop in a wallet after meeting a potential client.

3. Communicate effectively with print marketing

As an attorney, clear communication and a trustworthy approach are essential when reaching new clients. A monochrome colour scheme will never fail to look professional, and if you are featuring company photos in your brochure or leaflet, make sure you get a professional photographer to create the right impression for your business. If you decide to send leaflets out to local residents, make sure that information is communicated clearly and highlight your connection to the local area. Make sure you communicate your legal experience, areas of interest and unique services for potential new clients.

4. Have a consistent style

Attention to detail is so important for all businesses, especially ones where a level of trust and respect is needed. This means that your business should be consistently advertised, with details like envelopes with logo printing to ensure brand recognition. Choose a few colours that best suit your business, and use them across all of your print media. Ensure your leaflet layouts are easy to read, proofread for errors and consider a recycled leaflet printing option if your business is committed to reducing its impact on the environment.

5. Make your law firm look good!

If you need company brochures, choose a reliable professional printing company that have experience in high-quality print marketing. When you order business cards online, remember to make sure they include all the relevant and up to date contact information so your clients can get in touch again, including WhatsApp, email and social media options. Stay away from lots of different fonts and colours and avoid unnecessary graphics and overwhelming amounts of text.

Get in touch

If you need a creative and effective approach to print marketing for attorneys, contact Wee Print today for expert graphic design, affordable commercial printing and high-quality marketing materials to suit your exact requirements.