Printed election material is an essential part of any successful political campaign, but even more so during the COVID-19 pandemic.

We offer unbeatable quality and on budget which will be key to your party’s success. Unlike other UK printing companies we offer support throughout the design and print process.

Post out election leaflets, create campaign outdoor signs that you’re proud to display, print political brochures to show what you stand for, your manifesto and candidates in the best possible way.

Whatever your strategy, make sure you’re the Covid-secure frontrunner with political campaign printing that makes you look amazing.

Using print is significantly cheaper, compared to television advertisements and big billboards, and it can’t be avoided easily. Campaign materials such as banners and signs also grab your attention when out and about. Unlike social media posts or TV advertisements, you can’t just scroll past a banner or a poster.

Here are some tips to help get your message across.

1. The perfect design

Voting is about emotion, we make choices based on emotion before subsequently justifying with logic. How can you help voters feel like they know, like, and trust you? The design of your campaign flyers and leaflets plays a role in this. How you decide to communicate your personal brand through your marketing literature could make all the difference. Visual elements such as the colours, fonts, and images, print materials tell you what kind of candidate they are and help make a lasting impression. When people also constantly see their face or logo in flyers, poster, banners, in the area, they will surely remember that candidate’s face. The more the better. We have leaflet templates you can use to make sure you have the right size and layout.

2. Be memorable

Voters will often collect their ballot paper only to have no clue who half the names are and what they stand for. Repetition is vital to getting your name out there, your brand and key message needs to be in multiple places, across different media, and easily accessible. A flyer posted twice to the same house (a couple weeks apart) out performs a one off piece. And in addition to being memorable, this also builds trust. Compliment cards which can be comp slip size or postcard size are a great way to send out commincations.

3. Engage with voters

Use your election materials to direct people to your website or a specific landing page. Use this space to not only present your information, but to connect and engage with your audience. Election brochures are a great printed item to leave behind as well as feedback forms to gather opinions

Allow them to:

• Download a detailed manifesto
• Register their support
• Request or download a poster
• Easily share via social media
• Request a call
• Leave their feedback

4. Give me a reason

Many people will be on the fence about who to vote for. They are looking for you to provide reasons why they should vote for you. People gravitate towards people they can relate to. The more you can align your policies with the concerns of your community, the more likely you are to get an ‘X’ in the box. Use the knowledge gathered from engaging with your audience to reaffirm their views.

5. What to include in your marketing material

Important things to include:

• Your name
• Quality photo
• Political party you represent (or Independent)
• Your area
• Strapline, headline or vision
• Bullet points
• Summary, blurb or background info
• Personal note
• Multiple ways to get in touch
• Date of election
• At least one call to action
• Publishing information (imprint)

Under the Political Parties Elections and Referendums Act 2000, there are rules about putting imprints on election material. Whenever election material is produced, it must contain certain details to show who is responsible for the production of the material. On printed material such as leaflets and posters, you must include the name and address of the printer and the promoter. 

We are the ideal printers for flyers and posters, booklets, return labels, folder with logo, envelopes with logo as well as document printers.

Make an impact now our extensive range of election printed products!