Introduction:

Revive Aberdeen is a local beauty and wellness salon that offers a range of services, including hair styling, nail treatments, massages, and more. The salon was founded in 2018 by Emily Johnson, who wanted to create a space where people could come to relax and rejuvenate. In order to promote the business and attract new clients, Revive Aberdeen needed a range of printed materials, including business cards, flyers, price lists, and more.

Challenges:

The main challenge faced by Revive Aberdeen was creating printed materials that accurately reflected the high-quality of their services and the relaxing atmosphere of the salon. The materials needed to be visually appealing and informative, while also being cost-effective to produce. The salon also wanted to ensure that their materials stood out from the competition and effectively communicated the unique aspects of their services.

Solutions:

To address these challenges, Revive Aberdeen worked with a local graphic design firm to create a range of printed materials that accurately represented their brand identity. The design team started by creating a set of brand guidelines that outlined the company's visual style, including their color palette, typography, and imagery.

The team then used these guidelines to create a range of printed materials, including business cards, flyers, price lists, and more. They used high-quality paper stocks and printing techniques to ensure that the materials looked and felt premium, while also being cost-effective to produce.

The business cards featured the Revive Aberdeen logo on the front, along with contact information and a tagline that highlighted the salon's focus on relaxation and rejuvenation. The back of the card featured images of the salon's interior and exterior, helping to reinforce the brand identity and showcase the salon's atmosphere.

The flyers and price lists used similar imagery and messaging, highlighting the range of services offered by the salon and the quality of their products. The materials were informative, but also visually appealing, featuring high-quality images of the salon's products and services.

Results:

The new printed materials created for Revive Aberdeen helped to establish a strong and recognizable brand identity for the salon. The high-quality materials helped to communicate the premium nature of the services, while the consistent messaging and imagery helped to reinforce the unique selling points of the salon. Overall, the materials were well-received by clients and helped to drive sales and increase brand awareness. The salon was able to attract new clients and retain existing ones by effectively communicating the relaxing and rejuvenating atmosphere of their services through their printed materials.