Stickers are a great way to promote your company and get people talking about it. They are an affordable, easy to use, and effective marketing tool.

Stickers can act as a form of word-of-mouth, providing a glowing endorsement from someone who loves your offering, values or products without them having to say a word. Of course, you want them to shout about your business, but a subtle endorsement is better than none at all.

There are many ways to use custom stickers for your business. With many different styles and finishes you can choose which one works for you budget and business from paper stickers on sheets, rolls of waterproof vinyl stickers to even kiss cut stickers which are cut around the shape of your logo or image.

How to use stickers for your business

Make sure you brand every part of your business to adding a sticker to your parcels, letters and packaging with your brand or just a simple thank you for your order sticker. It can make a huge difference to someone's experience with your shop or business. People do love a freebie like tote bags, stickers and even notebooks, these are great as gifts or hand out at events. People will keep them and remember you next time they need something you offer.

Brick and mortar stores aren’t the only type of business that can leverage stickers to market their business. Custom made stickers can be used by just about anyone. A fun way to promote your brand with stickers is guerrilla marketing. Brands have been known to use stickers on things like zebra crossings, manhole covers, escalators and even bus stops to convey their marketing messages.

Trades Industry

Trades people can leave stickers on appliances they’ve installed to remind customers when they need to be serviced along with their website and social media, these custom stickers could even prompt people to leave a review on Google or Facebook. Having a sticker with your business name and contact number is so important as when your customer needs your services again they have your details to hand. This means you don’t lose them to a competing trades people.

Night Clubs

They are notorious for their various marketing tactics. A custom sticker for a nightclub with information on how to get free drinks and or other promotional items. This is a simple low cost way to draw customers in.

Stickers could have a nightclubs logo, address and a set of instructions such as a post this sticker on your story and tag us for a free drink. Sometimes nightclubs use promoters during freshers' weeks and outside their clubs, they could use stickers as drinks or free entry tokens. Edinburgh fringe stickers are another great way to promote your show.

Dog Walkers

Dog walkers usually have an area that they service and walk around every single day. This allows them to figure out where potential customers are walking their dogs and place stickers on dog waste bins and lampposts. As long as the stickers are eye-catching and well presented it's likely a dog walker would drum up more business. Giving away fun stickers to clients in your dog grooming shop is a great way to promote you business. Decorating your shop with stickers and signage to bring your brand together as well as having a sticker with what you do and opening hours on the door for all to see.

Retail

Your shopfront design needs to be visually interesting to grab customers. But it also needs to be functional, giving customers the information they need to make their shopping decisions.

A decal of your shop’s logo is a great way to add visual interest and strengthen your branding. But decals also serve a functional purpose, allowing you to share key information with potential customers (like your opening hours, contact information and social media handles). They’re the best of both worlds — and a must-have for your shopfront design.

Education

School or nursery would not be the same without colourful stickers brightening up the rooms and hallways. Stickers can be personalised with a school or nursery name and logo, or picked up blank to then be edited. Custom stickers can be used for a variety of reasons from recognising good work, inspiring creativity, name tags or brightening up the room. Printed stickers with your logo are great for adding to your custom envelope printing when sending out letters to students and family.

Healthcare

A great way to help kids be less scared of doctors and dentists is a fun sticker to give to them for doing well. This makes the whole experience significantly more rewarding for you both. Adding branded stickers to brighten up waiting areas or wards in hospitals and so on.

Construction

Our heavy duty waterproof labels can be just the thing for use in outdoor environments. From electricians to builders to security offices and docks, stickers can be used to give information or warnings through out the area. A great way to use these stickers are for warnings of dangerous areas, directing traffic, confirmation of CCTV coverage in the area to name a few.

Starting a sticker marketing campaign could not be easier. There are a lot of forgotten advantages to sticker marketing these days that get lost in the hustle and bustle of the digital world. Does your business take advantage of both the physical and digital world?

Our advice would be to start small with your sticker marketing strategy and build it out. Test the waters with your customers or potential customers and go from there.

Contact us today for all your Edinburgh printing needs whether it is Edinburgh Graphic design as well as printing for your business.